A while back I went to a training event about web analysis and how to optimise a web page to be visible to as many people as possible. All in order to drive business your way.
There are all sorts of companies advertising their services to help me make it to the top of Google rankings. I must get several emails a week about how their analysis will get me more clicks. So this training was worth attending. I made a lot of notes and took some of the steps they advised. I’ve installed Google Analytics on my web site now. It feels like I’ve stepped into another minefield though. Trying to make sense of the data it gives me. Wondering if I’m reaching anyone with my blog. And adjusting it for my daily posts so it makes more sense to me. Today it got me thinking about when I over analyse.
As I closed the door on one part of my business life so that I could be more effective in the Growth Into Ascensionwork I wanted to carry forward I was running through an analysis of the last four years. A bit like the software on my web site I was trying to sort out what had worked and what hadn’t. Perhaps to see if I came up with different answers to the last time I looked backwards. Or even to beat myself up by saying it was a change I should have done sooner. But I feel the most important thing I was doing was trying to balance my experiences of the last four years to confirm it had been worthwhile. In a way I was ranking and rating myself.
Then I stopped. I though about the Google Analytics information. It doesn’t necessarily give a true picture of what happens on my web site. I have to consider the kind of business I’m in.
It’s not actually about driving customers to my door. Particularly my blog. My site is here to represent me and my views. It’s also here to give people inspiration, hope or a different viewpoint to think about. And some of that can’t be measure in the sort of analysis that the software gives. So to with my Growth Into Awareness business. It can’t be measured and analysed quite the same as a business based on profit motives. GIA has been an amazing way to develop myself and others. But it’s time for new energy. So Growth Into Ascension has arrived. A small change but very meaningful. A redefinition of the way I will be working from now on.
That’s when analysis is helpful. When it moves me forward by prompting me to consider other information. But it’s only a part of the story. I also have to remember that my outcomes might not be measured in ‘hard’ statistics. It is important for me to look at the ‘soft’ feelings and outcomes that my work generates. I decided this afternoon that I needed to approach the analysis of my website, business or life with my feet on the ground. Recognising that a spiritual business or spirituality can be measured in different ways. And not letting myself get too distractedly by search engine optimisation, Google Analytics and click rates. Over analysing over 💜
Day 526 of my blogging challenge